The target audiences of this blog are parents of young children and elementary school librarians who could present some of the personal growth concepts to their children either by reading it to them or letting their children read the book.  During the pre-published period of this blog the primary aim is to explain the origins of the different parts of the story, the process of its creation and to introduce the major characters.  After the book has been published the blog with announce times, days and places of post publication events.